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Founders start road trip to more than 100 stores to educate consumers about its haircare and skincare formulas sold in paper cartons.
April 21, 2022
By: Christine Esposito
Editor-in-Chief
Personal care brand sk*p, which sells its haircare and skincare products in shower-friendly, fully recyclable paper packaging, is making its entry into Ulta.com and more than 700 Ulta stores nationwide. Ulta Beauty is the first retailer to sell hair and body care products packaged in sk*p’s fully recyclable paper BeautyCarton, its proprietary packaging. Full expansion into all 1,300 Ulta Beauty locations will roll out Q3 2022, according to the brand, which will be part of Conscious Beauty ...
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